Abiding by the premise of originate, her. is inspired by the people who define the world of fashion, music, art, and design. Creating a philosophy determined by telling the story of the most influential people in the industry no matter how young or old, established or up our goal at her. is to unearth content no matter how far and wide. Working together with the finest contributors with a variety of cultural backgrounds is seen as the platform to grow the her. concept and create a platform upon which the future of street culture will be forged. We at the publication believe that this is equally tenable for the most credible agents of the industry to the up-and-coming names, who will continue to drive this medium forward. Inspired by a grassroots- and collaborative-based approach, our editorial content works to seamlessly bridge the gaps found between the most established high-end brands, discreet yet gifted and stimulating projects, and offerings from the world's most innovative and robust forces of creativity.


Founded in 2015, by James Oliver - best known for their involvement in launching and developing THE NEW ORDER magazine - her. aims to progress the evolution of subculture by drawing on Oliver’s dedication to advancement and originality. Since 2009, THE NEW ORDER grown and evolved as one of the leading independent mens publications, bringing together a host of renowned contributors from all over the globe, while himself being based in Tokyo and working with his creative team there. These ingredients will be essential to establishing and reaching the same levels of success for her. magazine.